A well-known  name  in  the  field of Manufacturing and Industrialization of Lubricants, Metal Working Fluids, Specialty Chemicals, Carbide Dies, Tools for draw punch and many more. Established in 1987  by visionary Mr. Bharat Mavji Pasad, as a manufacturing and marketing of Specialty  Lubricants Company, today, Alex Chemical,  also has expanded for supply to various domestic industries including Copper, Brass, Aluminium, Zinc,  and Steel.

We have successfully established vide range of our products under our reputed brand, METPURE, in the domestic as well as international markets. Our Company is backed up by a very good set up with all state of the art machineries, well equipped Laboratory, and skilled workers and staff to cater the various needs of production, Quality Control, and Sales & Marketing.

We consult chemical engineers for their expertise of R&D from different countries which help us to keep ourselves updated with the global market.

Further  expansion  has  taken  our  new division  to  be evolved into exports and are targeting the Gulf Countries.

We at Alex, have been able to maintain an impressive average annual growth and that has been possible because of our focus to ensure clients get quality products at affordable prices.

Vision

By targeting sustainable growth we aim to become a leading industry player.

Our journey starts with our Vision, which is enduring. It declares our purpose as a company and serves as the Standard against which we weigh our actions and decisions.

• To always stay ahead in the Industry and cater the needs.
• To create value and make a difference.

Mission

Our Mission serves as the framework for our journey and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

Our Guiding Principles:

• To be honest in all our dealings and to positively impact society and environment.
• To provide technology and quality driven products.
• To adopt to the changing needs of customers and provide maximum value.
• To maintain simple and friendly attitude towards business associates.
• With lubrication solutions ALEX does not only meet today’s challenges but also sets standards for future-oriented lubricant applications and technologies.

Team

ALEX is Headed by Mr Bharat Pasad, Proprietor,  and  ably supported by Mr. Neel  Pasad, who represent the Company in the fields of Production and Marketing. A well-qualified and dedicated team of back office staff to control  the Office management, Chemists to maintain Strict Quality Control, and Skilled and Unskilled Factory staff.

A perfect Synergy between the workforce and management team under the guidance of experts, makes it a perfect blend of ALEX to ensure a healthy working environment which in turn ensures better quality products and great customer satisfaction.